Paul's Posts

More from Paul

1. Perfectly legal?If you own a CD it is perfectly legal to sell that CD. It's your property. It is also perfectly legal for you to make a...April 3, 2012
2. Personality of vinylHard to imagine that a piece of plastic has a personality but if you play vinyl records, each is an individual separate and distinct from all...April 2, 2012
3. Do you qualify as an Audiophile?I was on the phone with our marketing company Creativelloin Seattle and trying to explain what it's like to be an Audiophile: what moves us, what...April 1, 2012
4. Instant feedbackBack in "the day" a manufacturer would launch a new product to waiting Audiophiles and the first reviews of it would generally start to emerge perhaps...March 31, 2012
5. Ever notice how easy it is to say no?When someone presents an idea it's really easy to reject that idea and cite examples of why it won't work. It's really hard to do the...March 30, 2012
6. A practical exampleMuch of the feedback on this subject centered around the name "high-end" and the general feeling the name's a turn off because it equates to "high-priced"...March 29, 2012
7. Shouting out loudOnce we have all the elements to grow the high-end community in place: brand, certification and access then we need to get the word out and...March 28, 2012
8. Gaining accessI've posted about this before: there simply aren't any good places to go to find pre-packaged entry or mid level high-end audio products. That's a mistake....March 27, 2012
9. Identify and certifyStep 2 in building a growing high-end audio community isto identify, qualify and certify a group of products giving people permission to purchase. In the first...March 26, 2012
10. Building the high-end brandThe high-end doesn't really have a brand or a neat way to bundle up its concept and present the package to someone interested. That's a problem....March 25, 2012
11. 4 steps to successSince no one else in the high-end seems to have a clue of how to bring in new people, let me suggest a path towards success...March 24, 2012
12. Why more is betterAudiophiles have a small close knit community. Why would we care if it gets smaller or bigger? Because small means fewer options for equipment, new technology...March 23, 2012
13. Hi Fi generationsYesterday we asked the question: why aren't more new people getting involved with the high-end? I rejected a popular notion that the youth of today are...March 22, 2012