Since no one else in the high-end seems to have a clue of how to bring in new people, let me suggest a path towards success in this venture and perhaps someone reading this will have a light bulb go off and pick up the baton.
To succeed in any endeavor to engage a new group of people there are 4 steps necessary:
1. Build a brand or identity and wrap an easy to understand package around it.
2. Identify, qualify and certify a group of products giving people permission to purchase.
3. Make it easy to access.
4. Get the word out.
I don't care what product or service you're trying to build, the 4 tenants above are what is required.
Tomorrow will look at the first requirement in detail.
