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Yesterday we asked the question: why aren't more new people getting involved with the high-end? I rejected a popular notion that the youth of today are different and do not seek quality.

Today let's remember how my generation of Baby Boomers got involved in the first place.

In the 60's and 70's owning a stereo system was just part of the landscape in the same way as the portable music player is today. Even the poorest of us owned something to play music on. I remember a point in my life where I had no furniture in my home but I did have a stereo and a stack of albums - it was that important.

As I got older and started earning a living I wanted something better and so too did most of my friends, but better didn't hold the same meaning for all of us. Better to me meant getting closer to the recording quality and better to a number of others meant bigger, louder and more impressive.

I don't think it's a lot different today where it's hard to find any young person without a portable music player in their possession and as they enter the earnings pool some graduate to better and closer to the recordings with whatever they can find while others bounce down the street with bass rumbling the neighborhood walls with louder is better.

Technology has given us many more avenues of exploring music.

Tomorrow let's look at why any of this matters.

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Paul McGowan

Founder & CEO

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