Frankly Speaking

    Talking With Larry Jaffee of Making Vinyl, Part Two

    Issue 168

    Copper contributor Larry Jaffee is the co-founder of Making Vinyl, an industry organization dedicated to fostering cooperation among those in the record-manufacturing industry. Larry is also the author of Record Store Day: The Most Improbable Comeback of the 21st Century. Part One of our interview (Issue 167) focused on the recent Making Vinyl convention in Nashville, Tennessee. We conclude our interview with some talk about Record Store Day, what kinds of people buy records, and more.

    Frank Doris: How did you wind up writing a book about Record Store Day (RSD)?

    Larry Jaffee: The ironic thing is I missed the first five years of Record Store Day (RSD), which began in 2008. Michael Kurtz [an RSD co-founder] and I had become friends in 2015. I interviewed Michael for an article I wrote in 2016 about the vinyl resurgence for (editor) Gene Pitts’s The Audiophile Voice. In November 2017, the British magazine Long Live Vinyl published my article about Record Store Day Summer Camp, RSD’s convention for record stores in New Orleans. I guess the piece impressed Michael, who helped us with the first few Making Vinyl conferences. He called me in October 2020 and noted the 15th anniversary of Record Store Day was coming up. He asked what would I think about writing a book about it. I told him, “I was born to write this book!” I had to rely on Michael and RSD co-founder Carrie Colliton, as well as some of the other co-founders, to fill in a lot of the blanks because I wasn’t there. I started participating in RSD as a consumer in 2014.

     

    Larry Jaffee. Courtesy of the author.

    Larry Jaffee. Courtesy of the author.

     

    FD: In the book, you note that people don’t remember whether they were at the first RSD planning convention or not. Must have been a hell of a party.

    LJ: It was sort of like Woodstock. A lot of people claim they were at Woodstock, but you later learn they weren’t really there [laughs]. Some who were at that pivotal breakfast meeting in September 2007 in Baltimore, where they green-lit the RSD concept, can’t remember the details now because they were hung over from partying the night before.

    FD: What do you look for in an RSD release?

    LJ: Unreleased or lost albums or stuff that’s under the radar. My favorite probably is a live recording of Horses (my favorite album) that Patti Smith did at Electric Lady Studios, done about 40 years after the original was released.

    FD: Did anything surprise you once you started working on the book?

    LJ: What I realized is that RSD is more about record store culture than the limited-edition releases. These stores play really important roles in their communities. I experienced this as a kid and as a teenager where you meet friends, find bandmates, and learn about music and life. Record Store Day helped bring that back. In the book, I wrote about a store in the South that lost electricity for weeks after a hurricane, and the store let people stay there overnight. And in Chicago, a couple – both DJs – had their first date in a store, where they were later married. In talking with owners of record stores, they all say they couldn’t picture themselves doing anything else. “Who else would have us?”

    FD: What did you learn about the economics of Record Store Day?

    LJ: It’s hard to make money on new records. Retailers only make a couple of dollars off a release, but that goes for all new pressings.

    FD: So, selling used records is more profitable?

    LJ: The wholesale prices [of new records] are just really high because manufacturing them is expensive these days. With used records, it all comes down to quality, scarcity [and desirability]. One of the things that came out in talking with Doyle Davis, co-owner of Grimey’s Records at the Making Vinyl conference we did in June in Nashville, was that he said prices on used vinyl are going up because there’s a pressing backlog, further impacted by supply chain issues.

    FD: I tell people to go to garage sales. You never know what you’re going to get, but when you find something, it’ll be a bargain.

    LJ: The new vinyl resurgence defies all technological, economic, and ecological logic in the digital age. On the other hand, it shows that people want something tangible. New research presented at Making Vinyl shows that 41 percent of new record buyers are 13 to 24 years old. This bodes well for the format’s future. About a quarter [of those buyers] just put the covers up on the wall, but 75 percent play them. And about one out of four Generation-Z buyers say classic rock is their favorite vinyl genre. What I find interesting about that is that we’re talking about music that’s 50 years old, right? Could you imagine you and me going back to the music that our parents grew up with?

     

    Jack White and Larry Jaffee.

    Jack White and Larry Jaffee.

     

    FD: It’s a huge change. When I was a kid, any music that was, say, more than two years old was like King Tut, put it in a tomb, it’s ancient history.

    LJ: I find myself going back to genres that I wasn’t familiar with when I was a teenager. Blues. Big Bill Broonzy. Skip James. The Gospel stuff that influenced Elvis.

    FD: It’s humbling to know that you’ll never be able listen to everything that’s out there in your lifetime.

    LJ: Now we have it all at our fingertips through streaming services. I just wish they paid musicians better. Musicians, by the way, are making more money from their vinyl sales than they ever will from streaming. I don’t think I’ll ever stop listening to music I’m hearing for the first time, or collecting now on vinyl what I had on CD. For example, there’s a story in the book about a record collector who passed away from COVID. But before he did, he arranged a sale of this amazing collection of sealed RSD and non-RSD albums a block and a half away from where I live. There I found a sealed first edition of the first Garbage record. I knew it was worth $500. I thought, should I open it or keep it sealed? I was like, I’m listening to it! [laughs]

    FD: I’m sure every collector has gone through that. If it’s something you really want to hear, are you going to keep it sealed just because it’ll be worth more? Or are you going to play the darn thing? I wonder what our readers think.

    LJ: Or just buy two copies.

    FD: Well, some have more money than others.

    LJ: I’ve always been in it for the music.

    FD: Yeah. That’s why I became an audiophile.

    LJ: I remember being at a friend’s house when I was about 14, 15, and his parents had one of those old-fashioned consoles with the record changer. He plays Exile on Main Street. As soon as “Rocks Off” started, I was like, this is amazing! I can still recall exactly how that sounded, all these years later. Things [like that] stick in your DNA, your brain cells.

    FD: I think that’s why every single one of us are into all of this. It’s an experience we’ve all had. It’s magic. It’s unexplainable in a lot of ways.

    LJ: I think listening to music keeps me sane. I have no doubt about that.

    ***

    For more information on the whys, wherefores and history of Record Store Day, read Record Store Day: The Most Improbable Comeback of the 21st Century. It’s a warm, sometimes serious, sometimes hilarious look at the people and the events behind RSD and how it evolved from a meeting that some people can’t even recall being there for, to an international phenomenon involving hundreds of stores worldwide. The book goes into great detail about the times, places, and especially the people involved throughout the course of RSD’s evolution and how it became not only a keeper of the vinyl flame – though props must be given to the audiophiles and collectors who have always kept the embers burning – to becoming a key factor in fostering vinyl’s continuing growth. There are plenty of testimonials from artists including Metallica, Booker T., Jeff Tweedy, Neko Case, Bruce Springsteen, John Mellencamp, Cameron Crowe, Elton John and many others, who offer deeply personal insights into the impact that RSD and listening to records have had on their lives.

    The book is available online via this link.

    Record Store Day book cover.

    Header image: plaque located in front of The Sound Garden, Baltimore, Maryland. Courtesy of Bryan Burkett.

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