Argan oil and pumpkin

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Argan oil and pumpkin

Terri's in charge of household supplies. That's a good thing. Were it me I'd likely just buy whatever was on sale.

As I am washing my hands I notice her latest acquisition: soap based on argan oil and pumpkin. I have no idea if these two key ingredients matter and, I suspect, neither does she. They sound pleasant enough together and it's likely some soap engineer considered them essential.

I am reminded of our own industry where catchphrase ingredients are often the driving factors in our purchasing decisions: oxygen-free copper, Teflon insulators, low ESR, thick film vs, thin film.

How many of us actually understand the relationship of buzzword features to sonic performance?

In the end, it comes down to trust. Do we trust those that spend their lives crafting our products?

Are the folks we buy from genuine?

My hands are clean, the soap's smell is pleasant enough. Is it better than a good old bar of soap?

I haven't seen one of those around the McGowan household in years.

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Paul McGowan

Founder & CEO

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