PS Audio founder and CEO, Paul McGowan, writes a daily blog: short, informative, fun, often controversial, but always interesting. Subjects range from personal stories, how to setup your system, news of the day, streaming, vinyl, tubes, transistors, loudspeakers, holographic imaging and more. Kind of like the Car Talk of audio. Not much is sacred, and there’s rarely a mention of our own products.
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Paul's Posts
A practical example
Much of the feedback on this subject centered around the name "high-end" and the general feeling the name's a turn off because it equates to "high-priced" in people's minds and...
Shouting out loud
Once we have all the elements to grow the high-end community in place: brand, certification and access then we need to get the word out and watch it grow. This...
Gaining access
I've posted about this before: there simply aren't any good places to go to find pre-packaged entry or mid level high-end audio products. That's a mistake. If we've gone to...
Identify and certify
Step 2 in building a growing high-end audio community isto identify, qualify and certify a group of products giving people permission to purchase. In the first step we created a...
Building the high-end brand
The high-end doesn't really have a brand or a neat way to bundle up its concept and present the package to someone interested. That's a problem. For the process of...
4 steps to success
Since no one else in the high-end seems to have a clue of how to bring in new people, let me suggest a path towards success in this venture and...