The Vanishing Trick

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The Vanishing Trick

Loudspeakers are quite the enigma.

On the one hand, one of our key purchasing decisions is based on their size and looks.

On the other hand, we want them to disappear.

And to make things even more interesting, we know that when it comes to speakers, bigger is better.

When we are giving a tour to someone, it’s always fascinating how the Aspen speakers are presented.

“Wow, they are beautiful.”

This exclamation is typically followed by the touching and petting of them.

“Have a seat,” I say, “and let me show you how they disappear.”

And rarely does anyone ever question this instruction, odd as it might seem.

The job of the most visually dominant pieces in the room is to vanish.

That’s quite the trick.

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Paul McGowan

Founder & CEO

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