Suspension of disbelief

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A well-crafted movie or book lowers our guard; suspends disbelief; sells the illusion.

A stereo setup can do the same thing. We eagerly suspend believe and are transported to another place and time.

Close your eyes and you're in the venue. The musicians are playing just for you.

The best experiences allow us to let down our guard and be somewhere else. It's why we obsess over getting better performance.

The better your system gets, the easier it is to suspend disbelief.

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Paul McGowan

Founder & CEO

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