Effortless is a virtue

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Effortless is a virtue

One of the joys of a great system is often never noticed. Effortlessness. When the music just flows without strain, without drawing attention to itself, without making a fuss.

We notice when things are wrong. Our ears perk up at the hint of compression or distortion. We wince at the bright note.

Effortlessness is never noticed, yet I cannot think of a more important virtue in an audio system.

Sometimes it's what we don't notice that has the greatest value.

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Paul McGowan

Founder & CEO

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