It’s unlikely you’ll ever read in the local newspaper about your neighbor cutting their grass.
It’s not news.
News happens when an event we have some interest in moves far enough away from the everyday towards the outer edge.
A new amp is news to me but probably not to my neighbor.
Is everyone doing it or thinking about it? News makes us feel that way but it’s unlikely the fellow next door is thinking about a BHK600 pair.
The distance between everyday normal and the occasional outer edge is different for each of us.
It’s all a matter of viewpoint.