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Surprise and delight

— By Paul McGowan —
Yesterday's post Good enough raised the hair on a few people's necks wondering why I had apparently thrown in the towel and accepted having to make products and services that were just good enough. I must not have done a good enough job explaining the thought. It's not part of my nature or the team at PS Audio to make products that do anything but surprise and delight the end user. So is that good enough? If we set our standards for a product as having to exceed our customers expectations and then surprise and delight them when they receive it, then the product development team need only make a product "good enough" to meet that standard and it's a product. The point of yesterday's post was not to justify mediocrity - quite the opposite in fact - it was to dispel the notion that perfection is attainable and if one seeks it out - one will be disappointed. Exceeding expectations and building products and services that surprise and delight is good enough.

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