Poke the box

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Poke the box
My friend, Seth, wrote a book called Poke the Box. It's well worth the short read. In it, he argues that progress, real progress, happens when we move outside our comfort zone. When we take a leap without knowing if there will be a safe landing. It's so easy and comforting to stay within the bounds of what we know works. We put up a comfort fence and rarely go outside its perimeter. That new streaming service. The idea of regenerating power for your system. A cable that defies logic. Rethinking your stereo setup. It can be a bit unnerving to wander outside those safe gates but often that's where the gems lie.
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Paul McGowan

Founder & CEO

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