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Audiophiles are a rare breed.

Whenever I am asked what I do for a living there’s a common pattern of questioning that follows.

“My family owns a small company that makes HiFi equipment.”

“Oh, like Sony?”

“No. Our customers are audiophiles.”

What follows is the inevitable eyebrow raise as the second half of the word audio-phile leaves my mouth.

“An audiophile is a good thing,” I explain. “Not the kind of phile you might think of in a bad way.”

They nod their heads as if they understand and go about their business.


It should come as no surprise we as lovers of HiFi are for the most part invisible. The world doesn’t know we exist.

Fortunately, our members are welcoming and encouraging.

I’ve never met anyone that wasn’t open to sharing the joys of what we are so fond of.

We may be invisible but not because we are hiding.

Share the joy.

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Paul McGowan

Founder & CEO

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