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We can excuse some minor irregularities in a piece of homemade furniture by accepting the idea the work was handcrafted—unique and acceptable in its lack of perfection.

On the other hand, we could be marveling over the opposite like the perfection of a handcrafted puzzle box or the exacting precision of a handcrafted Swiss watch.

Both approaches have their value. To some, the minor flaws are a sought after signal of individuality. To others, the perfection gained from individual hands is irreplaceable.

When I venture out onto our production floor I am in awe of the craftspeople assembling our products, hand-fitting chassis and circuit boards together. Theirs is a skill earned over years of perfecting their craft.

Or watching our engineers wind their way through complex problems to a handcrafted one-of-a-kind solution.

What I appreciate most about handcrafting is that each product, solution, drawing, or phone call answered is unique. One of a kind.

I suppose it's the humanness I am attracted to.

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Paul McGowan

Founder & CEO

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