Guts vs. brains

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Guts vs. brains
Most of us like to imagine the choices we make are well thought out intelligent ones. But on closer examination, I wonder how often that's true? I don't know about you, but if my analytical side says one thing and my gut's telling me another, the emotional side usually wins out. We often fall in love with a product well before we decide to suss out its merits and let our logical brains justify what we already feel inside. In my experience, I connect emotionally first, verify and use logic and reasoning second. I suppose it must work both ways. Some people must surely first read all the reviews, do all their homework, discuss the merits and weakness of equipment, before allowing themselves to emotionally connect, but that's just not me. No, I see something like a sweet new pair of speakers or that brute of an amplifier and instantly make a connection. "Wow, that's cool." Then, and only then, do I ask some questions, do a bit of research, take the time to see if it's right for me. We're all different, yet I'll bet we're more alike than not. and… I am getting closer to actually publishing my memoir—two years in the making—which has now turned out to be nearly 500 pages! It's called 99% True and is chock full of adventures, debauchery, struggles, heartwarming stories, triumphs and failures, great belly laughs, and a peek inside the high-end audio industry you've never known before. When it launches I plan a few surprises for early adopters, so go here to add your name to the list of interested readers. There's an entire gallery of never before seen photos of people you know but haven't seen like this.
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Paul McGowan

Founder & CEO

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