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The term glitz refers to adding fancy, sparkle, or fluff value—something of no useful nature other than eye candy and appeal. But, wait a minute. While it's easy to suggest none of us buy into needless glitz when it comes to our stereo systems, I beg to differ. We can't escape it. We don't buy the ugliest shoes, unappealing food, unlovely clothing, repugnant car. So, what's wrong with being attracted to the look and feel of what we purchase? Nothing. Nothing whatsoever. In fact, it's healthy and satisfying. Where I draw the line is when glitz outweighs value and purpose. Empty beauty is unfulfilling. It's a choice we make and a balance we maintain. I love good looking things, just not at the expense of their primary purpose.
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Paul McGowan

Founder & CEO

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