Defining Personalities

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Defining Personalities

We all like to imagine our choices in HiFi equipment are completely neutral, transparent, and without sonic colorations.

Yet, we know that’s simply not true.

Like it or not (and I tend to like it) the designer’s essence, soul, tastes, and biases towards music are a part of the final product. Their tastes influence musical performance in the same way a recording or mix engineer’s decisions determine what’s going to get your foot tapping.

People, recordings, equipment, and even room furnishings imprint their personalities on the music we choose to listen to.

The challenge then is to make sure you like the personalities of what you choose to surround yourself with.

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Paul McGowan

Founder & CEO

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