Closer to the essence

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Closer to the essence

My favorite breakfast jelly has almost no sugar in the mix. Instead, it's a wonderful low-sugar fruit-intense jam—just enough sugar to bring forward the essence of the fruit.

Compared to commercial alternatives like Smuckers, my choice in jellies tastes like what it's made of instead of fruit-flavored-sugar.

The comparison to audio seems rather obvious.

When I think of all the failed attempts at trying to enhance the purity of a great system by adding artificial sweeteners like tube buffers, sonic resonators, and whatever crazy schemes people invent, I always find myself coming back to the source.

It may be impossible to sweeten perfection.

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Paul McGowan

Founder & CEO

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