Fine details

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Champagne has a pronounced taste not found in white wine, yet the difference is only a dose of CO².

A motional feedback corrected woofer is a significant upgrade, yet the difference is only a small bit of circuitry.

A homemade waffle with expertly browned butter-infused maple syrup is an extraordinary experience. A Kellog Eggo waffle…not so much.

It is often the fine details that differentiate good from great.

It's easy to overlook the details and focus on the big stuff, but it's often a mistake.

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Paul McGowan

Founder & CEO

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