Good speakers in a bad room won't sound as good as bad speakers in a good room. Sorry, I know that's perhaps not something you want to read.
We spend a lot of time and money researching and then purchasing our loudspeakers and when we get them home they most certainly are not living up to their potential unless the room is perfect for them - and it never is.
Loudspeakers were not designed to work in a typical room so we must work the room to accommodate the speakers.
Here's a tip for you on room treatment: diffusing is almost always preferable to absorbing.