A great writer once said in a note to his friend: "I apologize for the long letter. I didn't have time to write you a shorter one."
That note was from someone who commented on the site and I have been thinking about it for a couple of weeks now: why is simple so hard? I think the answer lies in the starting point.
A simple answer is "yes" or "no" but what was the question? If the question was simple then the answer is easy. "Are you tired?" is a simple question with an easy answer.
"Should we transcode or not?" is a complex question with a simple but not an easy answer.
Boiling down complex concepts and products to make them easy to understand and use takes extraordinary amounts of time.
What's truly interesting is that when we first think about building a new product or launching a new concept we evaluate the difficulty by looking at the end result - which is simple, clean and easy to get.
See? It's simple.