The frailty of analog

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The frailty of analog

There is nothing in our audio systems more frail than analog.

The impacts to analog by brute force tactics like amplification, equalization, and storage seem rather obvious.

Perhaps less obvious is that even passing it through a wire impacts its sound quality.

Truth be told, there's not much you can do to analog that doesn't have a negative sonic contribution.

The sooner we can correctly convert analog into the more stable digital format the sooner we can work with it without much harm.

Sure, digital too is prone to insults like jitter and noise but those injuries pale in the face of analog's frailty.

As audiophiles, our challenge is to guard the purity of our analog signals. To be the protector of their safety and accuracy.

Whatever effort you contribute to the sanctity of analog will be paid back in loads of wonderful music.

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Paul McGowan

Founder & CEO

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