Subjective sound

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Subjective sound

We're comfortable suggesting sound is subjective when it comes to our differences in perception, but then uncomfortable when we speak of it in absolute terms. In other words, we believe the source of sound to be absolute. The perception of sound a matter of personal choice.

The dictionary describes subjective as a central philosophical concept, related to consciousness, agency, personhood, reality, and truth, based on or influenced by personal feelings, tastes, or opinions.

So, if the source of sound is absolute and the hearing of it is subjective, what's an equipment manufacturer supposed to do? Cater to the subjective or the absolute?

This interesting question has always been a source of both inspiration and balance for me. On the one hand, the challenge of recreating the absolute sound has driven our design efforts for years. On the other hand, building equipment that pleases our subjective side has also guided our products since the day we started.

It is the balance between the absolute and the subjective that forms greatness.

Good audio equipment is designed to honor the absolute.

Great audio equipment balances the absolute with the personal.

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Paul McGowan

Founder & CEO

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