Losing music

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Losing music

The wrong cables don’t just lose signal—they lose music.

What? Copper is copper, right?

Like everything in engineering, materials certainly matter, but it's how you put together those ingredients that count. 

Some cables compress dynamics, smear transients, and shift tonal balance subtly enough that you might not notice—until you replace them. Then suddenly the bass tightens, vocals lock into place, and the soundstage breathes.

It’s not about magic or marketing. It’s about materials, shielding, geometry, and consistency. A good cable preserves what the gear is doing. A bad one adds noise, reflections, or timing errors that undermine resolution and flow.

You don’t need to spend a fortune. But you do need to listen—and trust your ears. 

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Paul McGowan

Founder & CEO

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