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Got a new credit card this morning and called an 800 number for activation. I was connected to a pleasant sounding machine with the intelligence of a fly, and couldn't get past first base.

"Customer service," I said nicely into the phone.

The machine figured I just didn't understand English and offered to repeat the menu.

I tried, "Help", "Give me a human", "service", "representative," all to no avail before hanging up.

Our chief engineer, Bob Stadtherr, poked his head through my door after overhearing my frustration.

"Swear at it," he said. "Works every time."

I redialed the number, got back in the endless loop and then said:

"Stop, you useless piece of sh*t."

The "S" word instantly triggered a response and I was connected with a most pleasant customer service agent who walked me through the process and got my card activated.

Just an FYI.

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Paul McGowan

Founder & CEO

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