What’s up?

September 2, 2021
 by Paul McGowan

In a nutshell, it seems like everything’s up these days: shipping costs, parts costs, materials, labor. And, to make matters worse, I am certain it’s not news that there’s even a worldwide parts shortage that’s become known as the Partsdemic.

Our team at PS Audio has been working their ever-loving tails off to keep parts and products flowing and for the most part, they’ve done an amazing job.

But, as all things come home to roost, there’s that piper to pay at the end of the rainbow. Wait. I think I just mixed up a whole bunch of metaphors.

Ok, let me spit it out. We gotta make adjustments to the prices of our products to cover our increased costs.

Our operational team has gone through the bills of materials for every product we make and adjusted its price accordingly. Some went up not at all, while others went up more than we would have liked.

It was a simple matter of math.

As many of you know, PS Audio prices its products not by how much R and D or tooling costs were spent but rather a very simple formula of parts, shipping, and labor times a standard markup. As parts and shipping costs go up we’ve done our best to absorb those increases, but with the current level of inflation (steel is up 215%!) that’s no longer possible.

Fortunately, none are huge and, I might add, this is the first increase in costs we’ve not been able to absorb in years.

Thanks to our HiFi Family for all your support and understanding.

Pricing changes went into effect on September 1, 2021.

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66 comments on “What’s up?”

  1. PS Audio System Methodology * $75,000

    P-20 $10,000
    PST or Octave Server $6,500
    DSD DAC $6,000
    BHK Pre $6,600
    BHK 300s $16,500
    FR-30 $30,000

    * $100,000 with cabling, system rack, bases and some Octave recordings.

    Heck, back in the mid 80s when i was still working the retail floor we would have cranked this high-end system @ $75K merchandised alongside our other systems from companies such as ARC, Goldmund, Levinson, Spectral, Infinity IRS V & Duntech Sovereigns.

    Today, accounting for inflation, what’s that yiddish phrase?
    It’s a bargain!

    1. A metziah? I don’t think so.

      A top-end PS Audio system cannot be compared to mass-produced products that provide far better value for money. If PS Audio BHK level products were mass-produced in Asia and were sold for $30,000 for the above system rather than $75,000, they would still be too expensive for most people to generate enough sales for PS Audio to cover its costs. So people in the market for these products know they are paying for the cost of effectively small-batch production in the USA with high component, premises and labour costs. That’s the deal.

      Paul’s post reflects what is widely reported elsewhere and virtually all business is facing the same problem. This is going to give a lot of macro problems, for example the Bank of England has a 2% inflation target, as does the Federal Reserve. UK inflation estimates for this year are 3%, up to 5% in the USA. A resulting hit on interest rates and borrowers will feel more pain than an extra $500 on the cost of their new DAC.

      1. We sold 2 channel systems in the $75k-$100k range 35 years ago and the price/performance ratio of this modern PS Audio high-end music system when compared to the level of performance that was available back then is vastly superior in terms of musical performance at a similar price point.

        In terms of performance, the same holds true for a BMW, Mercedes Benz or Porsche automobile though inflation has not been so kind to these fine works of automotive art.

        Value is a relative thing and beauty lies in the eye of the beholder!

        1. Yep. That’s me. My audio pursuits in the last couple of decades have all been very high value purchases but I’m satisfied with what I have for the time being. I’m aware and not thrilled with supporting the CCP but that’s where the worthy high value equipment is and they’re constantly developing new and better products. When I hit lotto I will probably buy a complete PS Audio system and a build a house around a listening room. I don’t realistically expect that to happen but it’s honestly very slightly possible. I’m using classic Nudell era Infinity speakers (all my life since I was a teenager) and I remain in a good place as far as speakers go.

        1. Given it’s yiddish which is a spoken language, it does not have a formal spelling, but when written in Hebrew characters is spelt mem – tsadik – yod – aleph – heh. Writing yiddish using the Roman alphabet is always a bit of a lottery.

    2. We haven’t actually responded to Paul’s post — pricing policy based on costs.

      It is morally praiseworthy, also apparently financially tenable. (And here’s me a mini capitalist).

      Borland took this financial path with their software. When dBaseII charged $1000 for a box and a license, they died when alternative affordable database programs appeared.

  2. Paul,
    Since high-end home audio gear is a product made for a niche market, your price rise(s) should not have too much of an effect on the overall PS Audio sales…methinks.
    In general, the people that can afford high-end gear are not the ones that are having their employment, & therefore their income, crippled by CoViD.
    There are many other high-end home audio brands that charge a helluva lot more for their products than PSA does; & that’s without taking into consideration the price rises that you mention here.
    CoViD is costing everyone, everywhere, except of course the guys/gals at the very top of the financial food chain (the untouchables) & therefore one has to expect price rises.

    Here in Australia as the restaurants & eateries suffer huge financial loses, & a lot go out of business, during our current CoViD lockdowns, supermarkets are raking in the sales & subsequent turnover profits.
    And yet these greedy bastards are still putting prices up on food items knowing that the majority of the population have very little choice, since they basically have to cook at home.

    **tonyplachy**
    I’ve just seen video of what Ida’s wind driven remnants has done to NYC.
    I hope that you & yours are ok.

  3. Inflation is one dirty animal and a true capitalist would say it is a necessary evil.

    I’m not one to complain about market inflation because I know it is usually caused by one entity nipple twisting the other.
    It is a nasty, dirty game of checkmate.

  4. Technology improves quality over time.
    My current basic system sounds much better than the mid-fi setup I owned years ago.
    Price generally rises where goods in demand become harder to produce. The law of supply and demand.
    As long as we can still buy the stuff we want, life is ok.

      1. Absolutely. ‘Arseholes’ (yae, even flaming ones) are major causal agents but they are not the only ones. Even people of good will with good intentions (see also “the road to hell”) can also be causal agents. And, of course there are the such things as plate tectonics: earthquakes, volcanos, tsunamis (seismic sea waves), etc. that people have nothing to do with as causal agents. I could go on, and on, and on . . . Finnagle’s Law (see also Murphy): Anything that can wrong, will go wrong; and at the worse possible time.

  5. Reading the comments of the “economics teachers” so far (and more to come I think) I feel like
    “School was out for summer but now we’re back”.
    And yes, like everything else in life, value is a relative thing.
    IMO you don’t have to be rich to build a top hifi/high end system. It’s a matter of PRIORITIES what you want to spend your money on and how much.
    I see it all the time, most people can spend 25k, 30k or even 40k on an audio system IF they REALLY want to, at the expense of other “priorities” probably.
    I could, and by no stretch I am rich.
    BTW, don’t ask what “high end” is. No one really knows exactly what it means. It’s a relative term.
    Fortunately everyone can build his/her own high end system 🙂

  6. Paul,
    I am having the same supply side issues with my business. Some materials have doubled in price since last December. Some have doubled since this past March. Some are simply not available. Some keep getting delivery times pushed out with no explanation.

    Yesterday I placed an order for a simple hose clamp that we use in a product we sell. Even the hose clamps are listed as 16 weeks to deliver.
    I recently placed an order for an aluminum extrusion that we use. That delivery is scheduled for March 2022 with no price guarantee. “Price in effect at time of shipment” is how the quote reads.

    I have advised my customers as you have advised yours but it is a touchy situation with all involved.
    Vern

  7. It’s very sad. I feel for business owners. Is it pandemic driven? People not working and producing the materials? Don’t we recycle steel and aluminum? Cardboard box shortages because of Amazon? Minimum wage up to $15hr? It’s never going to end now. Someone has to absorb the cost. All the fence post sitters with the August sale and BHK amps will be shocked today! Fortunately my income which is very good still persuades me to purchase preowned. Now I wonder if used amps are going to be like used Corvettes with a jump in price? ‍♂️

  8. I read Paul’s early morning post.
    And I’ve read all the comments that came after it.
    And yes, to a certain degree, there is a parts shortage that’s going on, all over the world.
    While some prices are going up, some prices are going down.
    Some websites, will post bargain deals.
    But the ketch22 is, you have to be a subscriber to their eNews Letter.
    And you’ll get the bargain deals in the form of an email.
    But about that and the parts shortage, I got an email from Tube Depot yesterday.
    I looked at the deals.
    Then I clicked on power tubes just to see if they had the tubes I needed.
    That took me to their line up of power tubes.
    They are still out of 7591 and 7868 tubes.
    So, ya, everybody is feeling the pane, myself included.

  9. Interesting comments. Just one correction: we haven’t had a capitalist system in the US for 50 years, so blaming capitalism for inflation is nonsense. We have a “creditism” system, whereby economic growth depends upon expansion of credit. Unfortunately, with each cycle, more credit is required for each unit output of growth. Government policies of forced lockdowns and subsidized payments have resulted in labor and materials shortages on the one hand, and an historically large expansion in the money supply on the other. The result is inflation which, contrary to the pronouncements of the idiots at the Federal Reserve and Treasury, will not be transitory. We are now entering the classic phase where consumer psychology will drive inflation much higher than commonly thought.

  10. Today’s post should come as no surprise to anyone.

    Those who are well off and have enough disposable income won’t change their spending habits.
    Those who struggle will continue to do so.

    Since PSA pricing is based on their costs we all know that when the price of material drops it will be reflected in price drops of their equipment. 😉

    This is just the tip of the iceberg….

    If you don’t have gobs of disposable income then I hope you’re all happy with what you do have for audio gear.

    RMAF should see lots of people walking around with ‘sticker shock’ ✌️

  11. I’ve deleted a few of the more politically driven posts because I don’t think they are appropriate here. The price increases around the world are because of fallout from the pandemic. We’ve all read about the ports being backed up, not enough truckers, etc.

    You cannot have nearly 5 million people dead from a worldwide disease that is still rampaging through the world and have no economic or social infrastructure changes.

    Let’s try our best to keep our political views to ourselves and please stop the finger pointing, labeling, and name calling. This is supposed to be fun.

    I am sorry today’s topic wasn’t what we wanted to hear about. It wasn’t something I wanted to report upon.

    We’re all trying our best to keep smiling through some very tough times.

    Thanks for the understanding.

    1. Thanks for getting rid of the political posts. ✌️

      Nobody likes today’s news, but that’s just the sad reality of the current state of affairs in the world.

    2. Understood. It should be noted in an historic perspective that economic downturns result in peaks of inflation. This occurred in the global crash in the early 1990s, the mini-recession round 2009-10 and even more severely after the oil crisis in 1973. In the UK we’ve had Left-wing and Right-wing governments during these periods and it made no difference – inflation peaked, sometimes severely. CoVid has crashed the global economy and inflation was sure to follow.

      The USA once had a fairly active Communist Party. It was once led by a colourful character called Earl Browder, who was head of the American Communist Party and twice stood for President. His three sons all become leading mathematicians in the USA. His eldest son Felix was ineligible for President, being born in Leninist Moscow, but he had a son called Bill, who is very well known. Bill Browder, who went to the University of Colorado in Boulder, became the largest private banker in Russia (not bad for a Jewish kid from Chicago), which Putin disapproved of and arranged for the death of his business partner, Sergei Magnitsky, before closing out Browder’s business. Against the odds, Bill Browder got the Magnitsky Act passed through Congress to the great annoyance of Putin, making Bill Browder Putin’s Enemy No. 1. The infamous meeting in Trump Tower in 2016 was a scheme hoping to get the Magnitsky Act repealed should Trump win. Bill Browder wrote a book about all this called “Red Notice” which is a fantastic read and at times very funny and mostly unbelievable if it wasn’t true. Well worth reading.

      The Browder is a remarkable American family of geniuses through four generations. Bill has a son called, Josh, a schoolfriend of my elder son, who went to Stanford and in his first year created for fun an app called DoNotPay, a RobotLawyer that you can use to fight or make all sorts of claims. It was entirely free, very much on the Browder tradition.

        1. Another curiosity surrounds the British foreign intelligence service MI-6 (for “Military Intelligence”, not “Mission Impossible”). Their headquarters are the building that was blown up in the last Bond caper “Skyfall”. One of their first successes was infiltrating the British Communist Party. The British Government were seriously worried that after the 1917 Revolution in Russia there would be a similar Communist takeover in the UK. One of these first spies was a character called “Klop” Ustinov. The whole operation was unbelievably amateurish and their attempts in WW1 to infiltrate German High Command were a complete failure. There is a book about him that is also a great read. He was the father of the great actor Peter Ustinov.

    3. Good morning Paul!
      Did you see the comment that I posted?
      If you didn’t, here it is, below this comment.

      I read Paul’s early morning post.
      And I’ve read all the comments that came after it.
      And yes, to a certain degree, there is a parts shortage that’s going on, all over the world.
      While some prices are going up, some prices are going down.
      Some websites, will post bargain deals.
      But the ketch22 is, you have to be a subscriber to their eNews Letter.
      And you’ll get the bargain deals in the form of an email.
      But about that and the parts shortage, I got an email from Tube Depot yesterday.
      I looked at the deals.
      Then I clicked on power tubes just to see if they had the tubes I needed.
      That took me to their line up of power tubes.
      They are still out of 7591 and 7868 tubes.
      So, ya, everybody is feeling the pane, myself included.

    4. Far more than understanding, I applaud you Paul. Please continue to do so when needed! For our members in the northeast US, stay safe you’re in our thoughts and prayers.

    5. Agreed Paul, the price increases have to do with the pandemic fallout and everything associated with it including government and federal reserve spending due to the pandemic and also supply chain problems with chips. Hopefully it’s just a temporary blip but I doubt it. We can only hope that the increased government spending is all pandemic related but there is a lot of pork being injected into these spending Bills that are not pandemic related and that is having an effect on inflation and probably will cause interest rates to rise as well. None of that will be good for economic activity.

    6. Hey Paul. As the moderator I totally understand your position, but I hope you don’t take the political fueled posts personally. A lot of us sometimes need to kick out a few thoughts of pandemic woes. It has been pretty hard.
      I get caught up with what a lot say on here sometimes even though I know it is off topic.
      Hard to refrain, but I’ll try a stay more in line with in the context of your posts. You’ve had some great ones lately! 🙂

      1. Thanks. We’re all stressed out and my hope is to keep a lid on it as best we can. Letting off some steam is just fine as long as it doesn’t gain too much downhill traction.

        We are all so convinced we’re right and want to use logic and “facts” to prove our point. Sadly, much of today’s information comes over Facebook and other unreliable sources. It’s no less real to folks.

        I just had a very tough example happen to a distant friend. He was a diehard anti-vaccer convinced there was some big conspiracy affoot. He got the Delta varient, went into ICU, died three days later. When they pulled him off the ventilator he remained convinced to his last breath that what was killing him wasn’t CoViD and that the hospital staff were lying to him. He couldn’t have CoViD….well, you know the story.

        In any case, this is all very tough for everyone. The more we can use love to come together and share what’s right and good the better chance we as a species will have at surviving. It is tough.

        1. Sorry about your loss Paul. He should have got a test to see if he had natural immunity which many Doctors say is better than the vaccine. People should know if they have natural immunity haven fought the virus on their own and won. In that case it would be up to them if they want to take the jab or not. Having no natural immunity and no vaccination poses the highest risk to those who are at the highest risk. People who are overweight, older than 60, and have underlying health problems that put them at high risk of getting very ill if they catch the virus.

          We have to remember this is a rushed out vaccine that does pose complications in some individuals including temporary enlarged hearts and in some cases brain hemorrhaging. Some have a history of bad reactions to vaccines and have been recommended by their Doctors to not take the vaccine. One size does not fit all and people need make their own decisions with their Doctor based on everything including if they have natural immunity. Some got immunity the hard way having gone through illness and some were asymptomatic and they probably don’t have to risk taking the vaccine too.

          We have to know that the vaccine is not without risk. In my opinion if you did not take the vaccine and fall in the high risk category at least be tested to see if you have the antibodies that give you natural immunity and if you don’t have either natural immunity and have no history of adverse side effects from vaccines you should get the vaccine. This is a health care decision between someone and their Doctor. Not some mainstream media news person who doesn’t know the individual situation of everyone and saying everyone needs to take the vaccine, That is very irresponsible and dangerous.

          There will also be new and improved vaccines available soon. I don’t like that the Biden administration is pushing a third shot before that has been approved by the FDA. Remember the vaccines still do not have full FDA approval, only emergency use approval. We will know more about their safety after 10 years when more studies and statistics are available. There have been two FDA officials who have recently resigned in objection over Bidens push of the third vaccine booster before it has received any FDA approval.

          1. I trust the science but remember science is not perfect. Science has been wrong many times and needed to be updated as new data is learned and that has been true for hundreds of years. Science is always evolving. Even Einstein said some of his theories will eventually be tested and be proven not totally right. Who is the science when it comes to this new virus that is now believed to have been engineered in a laboratory? There is still no evidence that it occurred naturally in nature nor has there been any animal found with the virus in almost 2 years. The science certainly isn’t Doctor Fauci who has been wrong so many times I lost count. US money was likely used to fund research there in the Wuhan laboratory that made some viruses more infectious and more deadly, a process known as “gain-of-function”. Doctor Fauci was part of that “gain-of-function” Doctor Fauci was one of many early on who insisted that the virus was created naturally in nature. Hmm sounds like a conflict of interest statement to cover up the origin and his involvement in it. I don’t trust anything that comes out of Fauci’s mouth. He should have resigned a long time ago.

  12. I saw a fella with 5 sheets of 4 X 8 OSB in his pickup – I think he was just driving around flaunting his wealth…

    I also appreciate the white-out application to the political views. Saves me from muttering obscenities to myself at folk I don’t know.
    Just a shame someone has to be involuntarily forced into the parental referee editor position.

    PS, anyone else here been craving fresh off the tree peaches since yesterday? I was. Reminded me of my summers in the Okanagan as a kid picking fruit to save up for that first Pioneer SX-3800 receiver that started this whole entirely satisfying journey. I wanted the SX-D7000 but I ate too much of my yield…

      1. You know how players, who when out on a date and will act, say and do ANYTHING that leads towards them getting laid? That is EXAXCTLY how politicians behave during election season. You know how said player will act, say or do things after they claimed promise to take care of their date who got knocked up? That’s the next 4 years.
        I know what you are thinking – Oooh, the festering wisdom….

  13. Paul,

    As you total up all product costs and then multiply by 5, this will increase the end cost to customers massively. It’s not for me to criticise as I worked for a computer manufacturer back in the mid 1980’s that times by 1000! sellers market at the time…

    You are lucky in that your appreciative customers that can afford PS-Audio gear will still be able to – as others have already commented some other high end folk seem to charge much, much more than you do.

    I guess the FR30’s will always be too much for me, but hey we can dream…

  14. Talking about blowing up and infiltration…yesterday I saw on television the Kremlin was infiltrated and blown up by the IMF (Impossible Mission Force).
    But hey, what else would you expect from secret agent Ethan Hunt. Piece of cake for him.
    This week is Tom Cruise week on some television channels and although the movie was entertaining, I prefer his more “mysterious” movies over his action movies.
    I like to use the audio set to enhance the sound of the television, especially if I’m watching movies.

  15. Okay, no political discussion here as Paul McG. quite rightly, forbid us.
    Just my thought on “They should be blaming today’s problems on the governments of 1 or 2 decades ago…”
    Maybe, to some extend, but I always have been convinced of the fact that it is a misconception to think that politicians (from whatever color) can affect the economy. No matter what politicians are in power, good times and bad times come and go. No politician/government can change that.

  16. Pricing, cost accounting and “positioning” are some of the most difficult courses in business school. Whether under or graduate level.

    When IBM came up with the selectric typewriter, they had a dilemma with pricing. The machine was so much faster than older typewriters, more efficient, typed better and it was much cheaper to make. The cost accountants came with a price proposal. The marketing people rejected this and tested a different concept. Because there was some limitation in the beginning with production, they thought that the first users would be the secretaries of top executives. So they investigated how much money a secretary could get her boss to approve without causing a purchasing ruckus. Something that the boss could approve without unnecessary complaints. That was the price that IBM launched for the selectric. It was either four or five times more than what the cost accountants had suggested.
    There are various models for pricing decisions. One is based on cost plus, but there are others, some more sophisticated such as airline seating prices. There is also the use of alternative product. If you read Paul’s comments on his speakers, he was balancing his costs of production against his intended competitors. Those around $25-$30K. His pricing is a combination of positioning, cost and alternative products.
    This is why I suggested or asked him if he would do blind testing of those speakers using “trained listeners”. If he is going to compete with them, he has to make sure that trained listeners while blinded have similar or better preference scores. Preference scores using the Harman method are highly reproducible.

    1. The only ‘trained listeners’ that truly matter are the prospective customers.
      If they are entranced by the sound of the FR-30’s, they, & their life partners,
      like the overall aesthetics & said prospective customer & partner finds that
      they are within their home audio budget then the desired result will occur.

      In a nutshell: trained listener = prospective customer.

      1. Clearly, you don’t seem to know how the development process operates. Paul does not just design a speaker and throws it against a wall to hope that he may find customers that “may” like the sound. He (should) understand his customers, their preferences and the type of sound that they prefer. Fortunately, there is a lot of validated and replicated research that shows this. It is not difficult to find. Development is not just a random process.
        This is why many “cheaper” brands make speakers with a high frequency tilt. Repeated research has found that “untrained” listeners prefer this sound when hearing speakers in a showroom. Even brands that do a lot of research make products with this tilt.

        One interesting example is Devialet. They have amazing technology. Probably state of the art and also spectacular design. It may be of your liking or not, it is irrelevant. But the speakers have a high frequency tilt, purposely apparently, as they are amplified and DSPd, so obviously, they knew what they were doing. They targeted their speakers to people that value style and have limited understanding (or give lower utility) to/of proper sound. They could have done this correctly given how well designed they are. It was purposeful.
        Paul mentioned some brands that he is using as reference. Clearly, it shows that he has a particular type of sound he is targeting for his speakers.
        Chris is well versed in speaker design. He has mentioned before some of the people that have done the work. So, if you think that Chris and Paul were not purposeful in the type of sound they wanted and targeted a particular segment, then you will be incorrect.

  17. I’m sure I am in the minority of the family faithful, but perhaps not of the silent majority who don’t participate in these forums.

    I am frankly angry at PSA, and as a customer feel abandoned. What was rumored to be a pair of speakers in the $15k range doubled in price. It may well punch higher than its pay grade. It may well be worth it, but I have no doubt it will be for far fewer customers.

    Companies bring out new products, first rolling out the flagship or a more affordable but still immensely desirable product. I think starting with the flagship is a mistake, from an economical point of view and by disappointing the many of us who had been looking forward to PSA voicing in a speaker line.

    I hope the economics work out and the flagship generates enough revenue to help develop other speakers in the line. However, if history is any indication, I may be six feet under before I can enjoy a PSA speaker design that meets my high expectations of PSA products.

    Regardless of the merits and the financial realities of the marketplace, price sensitivity for the new speakers, and for the PSA line in general, might have already been at peak. We’ll see. Customers will dictate the outcome.

    1. I am sorry for your anger and understand and agree with it. That was my fault. The original vision for the pivot-point speaker in the line was something very different than what emerged over time.

      Lesson learned. I should have kept my mouth shut about it. I seem rather compulsive about sharing the thought process as a new product emerges. We’re not like other companies in that sometimes we share the development process when we should just keep mum about it.

      I had imagined a simple floor standing loudspeaker with a ribbon midrange and tweeter and a single servo driven woofer. That we should/could have done for about that price per pair. My mistake was in announcing (in my excitement) that was what we were going to do. We built it. It worked but it just wasn’t clicking. Didn’t have what we wanted. Good idea and all. We moved on. Did it again. Got more complicated. Got more expensive.

      In the end, the first product out the door is a long way from that original vision. It’s worth every penny (and then some) of what it became. That, or course, is not what had gotten you excited.

      Now, all that said, the good news is that the next model down from the FR30 should be at about the price you were first told. Even better, I can say in hindsight that it will exceed my original vision for that price point speaker.

      So, hang in there my friend. It’ll be coming, just not in the order I originally imagined.

      1. I seem to remember back at the beginning of the speaker journey, the plan was for something like 3 models…is that still the plan? I assume based on what you just wrote that the FR30 will end up being the middle of the product line, and we’ll eventually get a slimmed down version at a lower price point, as well as a beefed up version at a higher price point…

    2. Paul did the right thing by owning to the buck stops at him and saying it was his fault, but in reality there is no fault here. I worked for over 30 years in R&D, most of it in the semiconductor industry. Early on in my career I was leading a small R&D effort worth about $40M. I had to go to a meeting to report to the VP who was funding the R&D that things were not going well. My boss ( a Director ), several other directors, and other R&D people who were at least one level above me were there. I took a lot of flack at the meeting and was pretty dejected after the meeting since all of these people at the meeting would have a say in my advancement.

      As the meeting broke up the VP pulled me aside as said he could tell I was feeling pretty beat up. He then said that I should know that R&D is hard and not easy and that they did not hire me to do easy things, they hired me and pay me what they do to do the hard things. And that if my career was going anywhere I should expect to have more meetings like this and I better get use to it. I, of course, said thank you sir, I will do better next time. I actually did better at the next meeting and better and better until we successfully finished that project. I got promoted because of that project but I really took my lumps on it. My reward for getting promoted was they handed me and even bigger and harder project. I got beat up even more on it. R&D is hard, it is not easy and there are a lot of bumps in the road.

      1. Tony, you are right in that R&D is a difficult side of any business where it is needed. My comment, which I think Paul understood, was focused on product deployment, pricing and customer relations.

        There is no right or wrong. My hope is that the flagship speakers attract enough buyers at their price level to fund continued development of the line.

        Unfortunately, the risk of multiple deployment delays is that loyalty wanes and folks move on. Competition is not forgiving. I have discovered the magic and cost savings of horn speakers, low-power tube amps and R-2R DACs.

        I hope I’m in the minority. I care about the PSA family. It helped me bridge into the next stage of my audiophile evolution.

  18. Understandable however I must add and not just PS Audio the cost increases and lack of supply parts are further killing the middle class as prices rise. Also caught up in this politicizing BS of the vaccine are all those mom-and-pop shops across America that are vanishing. I might also add the ignorant asswipes that don’t get the shots are killing the goose that lays the golden egg and as they say, paybacks are a bitch these yahoos are gonna suffer as food and other essential items prices go up and are gonna crush their little lives and little incomes got that Billybob. All empires self-destruct we are witnessing our own demise.

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