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Vase or voz?

— By Paul McGowan —
Target or Tarjay? One's a discount store, the other's a step above WalMart. Rodeo Drive or Rodayo drive? One's a street for horse and cattle contests, the other for Gucci. Jason Or Jáson shampoo? One's the name of a mechanic, the other a fancy artist. I recently had to gently talk a customer down off the ledge of uncertainty when it came to Classé Audio (pronounced Class A). He had understood the name to imply the type of amplifier the Canadian company was famous for. He had it fixed in his mind that all their amps ran hot and with high bias associated with Class A. Maybe we should think of changing our company's name to PS Ãudió and charge more?

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