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We were all saddened by yesterday's death of George Martin, known as the 5th Beatle. Martin was the first to sign the Beatles, and steered their direction.

Neither Martin nor the Fab Four seemed extraordinary on their own. It was the synergy between them that made the magic: Martin with his classical roots and orchestral stylings, the Beatles with compositions, rock and roll, and talent. Together they changed the world and defined a generation.

On the radio was an interview with Paul McCartney detailing his hit song Yesterday. He and the boys had wanted the track to be McCartney and a guitar. Martin disagreed and persuaded them to at least try an orchestral string arrangement which Martin wrote. A tough pill to swallow for rock and rollers at heart, but Martin prevailed and the rest is history.

Working together the sum exceeds the whole and it seems true in most things we do.

I can come up with a great idea for a product, but only through the synergy and collaboration of our team does that idea manifest itself into a product worth anyone's time. If it were only me, you'd get a handful of poorly soldered parts in a cigar box.

Life's a collaboration.

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Paul McGowan

Founder & CEO

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