We’re visual creatures. I’ve often said we listen with our eyes just as much as our ears—though most of us wouldn’t admit it. Show someone a flimsy box with plastic knobs, and they’ll assume it sounds cheap. Show them a hulking billet-aluminum chassis, and even before the music plays, they’ll say, “Now that’s serious.”
Just because something looks serious doesn’t mean it is (or isn't).
I came across a post recently about an audiophile network switch the commenter said “looked serious.”
That statement says it all.
At PS Audio, nearly everything we include in a chassis is there for a sonic reason. Take the new PMG Series, for example—the internal sub-chassis isn’t just engineering for engineering’s sake. It’s there to isolate delicate circuitry from noise polluting the music. That kind of detail makes a real difference in what you hear. But we also believe the look and feel matter too, because in this world, they’re connected.
We all judge books by their covers. Back in the early days, Stan and I housed our phono preamp in a cigar box. It didn’t look serious, but it smoked the competition (pun intended).
A truly serious product earns that title not just from its weight and looks, but ultimately from what it brings to the music.
