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What an interesting idea. To preconceive of something. See the future in your mind's eye. Imagine how something is going to sound.

When one of our engineers like, Darren, Bob, Chris, or Chet come to me with their grand vision of how a proposed new product is going to sound or a new design is going to look, they have this amazing preconception of the final result. They share it with me in such a way that I too get excited of the prospects for its end results despite the fact it doesn't actually exist.

And then the long weeks and months of hard work begin. Work needed to turn a vision into a reality.

Rarely does the finished product match exactly the preconception, but more often than not it's at or beyond the level of expectation.

And when we exceed our expectations of a future vision that's when it feels like magic.

Whether you're dreaming of building a system or imagining how much better it will sound by swapping out this product or that, the act of preconception is how we establish the dreams that become our reality.

Imagine that!

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Paul McGowan

Founder & CEO

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