Most businesses are profit-centric. Their decision-making process is based on how to best maximize profits.
That does not describe PS Audio.
PS Audio has always been more about affording all the engineering and production resources necessary to build state-of-the-art products that have enough profit in them to sustain and grow the organization so we can do it again.
This is a rather different business model than most.
Proft-focused companies make decisions based solely on how it will impact their bottom line. They succeed when the profit scorecard gets higher.
We, on the other hand, make decisions based on our primary goal, building great products and community so we can grow and do more of it.
We'd never make it on Wall Street.