In the beginning

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In the beginning

Ask a group of audiophiles if power cables make a difference, and you’ll either get an enthusiastic yes, a skeptical shrug, or a heated argument. But around here, there’s no debate: power matters—and it starts at the wall.

It’s easy to forget that everything we hear begins as AC voltage. That’s the raw material your system uses to do its job. Every note, every nuance, every ounce of musical energy comes downstream from that simple 120-volt sine wave (or 230 if you're not here). If that power is dirty, noisy, or unstable, your system works harder to compensate—and you hear it.

Power cables don’t fix bad electricity. But they matter in how that electricity gets delivered. Poorly designed power cords can act like antennas, pulling in RF and dumping it straight into your gear’s power supply. Others limit current flow, robbing dynamics. Worse yet, some look great and do almost nothing.

So what makes a good power cable?

First, low impedance. You want current delivered fast, clean, and without resistance that chokes dynamics. Second, shielding. A properly shielded power cable keeps outside noise out—and just as important, keeps noise from your gear from radiating back into the rest of your system (and that shield had better be tied to ground only at the male end of the cable or you just made things worse). Finally, geometry and materials matter. Directionality, conductor quality, and how the cable handles skin effect all affect how cleanly it passes energy.

Are all power cables created equal? Not even close. There’s snake oil out there, sure. But that doesn’t mean the entire idea is nonsense. As with everything in high-end audio, it comes down to execution.

The point isn’t to chase magic. It’s to respect the fact that everything your system does—every note it makes—starts at the wall. If you’re going to spend time getting the source, the amp, and the speakers just right, don’t ignore the foundation.

The power cord isn’t the last thing to think about. It’s the first thing the music sees.

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Paul McGowan

Founder & CEO

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