I trust that a great speaker cable feeds your loudspeaker.
That said, do you ever think about the cable inside?
Once connected to the amplifier, the signal enters a few feet of much more modest internal wire and travels the rest of the way to the driver. The question that haunts every careful listener in our HiFi Family: how can the external cable matter if the internal wire is ordinary?
The answer starts with recognizing that the external cable and the internal wire live in completely different worlds. The external run sits exposed in the room, picking up airborne radio interference, capacitively coupled to nearby cables, carrying the full current swing under varying conditions, and presenting a real impedance to the amplifier's output that interacts with the speaker's input impedance. The internal wire, by contrast, has the same issues, but here's where the difference comes in: that wire was synergistically coupled with the internal crossover and the driver design by any speaker designer worth his salt.
The reason it isn't always called out in marketing is partly because the audiophile press has always focused on what's outside the box, and partly because the choices inside the box are smaller and less dramatic than the multi-thousand-dollar runs of cable that sit on the floor.
External cable matters more not because the wire itself is magical, but because the distances and conditions are far more demanding outside the cabinet than inside it.
The wire is just the wire.
What feeds it is what does the talking.
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