Air conducting

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I don't seem to be able to restrain myself with music. My hand just starts waving in the air—like Peter Seller's character in Dr. Strangelove—though mine's in the style of a conductor rather than a demagog.

I am always impressed at the power of music to move me. And I am not alone. Cadres of rock concert air guitars conduct dancers unable to sit when the music's playing.

It's all I can do to restrain my hand gestures at symphonic concerts or a night at the opera. But even the most cultured music listener cannot fully restrain themselves. I've seen heads bob, toes tap, and tears of joy at these events too.

The power of music to move us is in our DNA and cannot be ignored.

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Paul McGowan

Founder & CEO

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