Alternative reality

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There's plenty of alternatives: facts, behavior, butter, education, apparel, and reality to name a few.

Reality occurs when the original recording was made. A live concert or a studio session sets the reality stage and engineers capture it on recordings.

When our stereo systems recreate that moment of reality we agree to suspend disbelief and accept an alternate reality.

Walking the halls of an audio show we go from room to room, system to system, in search of the alternate reality that gets us closest to the original event. It's why we often bring our own recordings to serve as a reference.

Occasionally we hear presentations so convincing we're tempted to imagine reality has been captured, bottled, and played back at our command.

Those are the magical moments we all seek.

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Paul McGowan

Founder & CEO

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