Copper Magazine · Issue 62 · A free PS Audio publication
Issue 62 INDUSTRY NEWS

Toys 'R' Us Is Dead

Back in Copper #56, Industry News featured a Jeremiad of sorts, “Debt Is Death (Sometimes)”. One of the poster children for crippling debt mentioned in that piece was Toys ‘R’ Us.  While perhaps not a great concern to the average audiophile, Toys ‘R’ Us was nonetheless a major retail force in this country until the company’s overwhelming load of debt prevented it from keeping its stores up to date (if you’re thinking it sounds like Sears, good for you), and it lost market share to Amazon, Walmart, Target, and others. TRU entered Chapter 11 bankruptcy last fall, hoping that reorganization would allow the chain to survive.

It did not.

By the time you read this, the last few Toys ‘R’ Us stores that had remained open will have closed, for good.

Speculating about how the chain could’ve survived is akin to saying, “that darn Titanic would’ve been fine if it hadn’t been ripped open from stem to stern.” Perhaps Toys ‘R’ Us would’ve been okay if not for that pesky $6.6 BILLION in debt-–but that’s how it was. And as pre-existing conditions go, a debt load like that is definitely a killer.

An interesting fact about the chain’s business, and indicative of how the toy business has changed, is that TWICE (This Week In Consumer Electronics) listed TRU as #22 on the 2018 list of the Top 100 consumer electronics retailers in the US, with $441 million in electronics sales last year.

As has been the case with Circuit City, there are rumblings about someone buying the brand name and reviving it in some form. But efforts to revive Circuit City have gone absolutely nowhere, and I suspect that there are plenty of money pits out there already, without losing hundreds of millions more on Toys ‘R’ Us. And copy-editors everywhere—at least the half dozen still remaining—would be ecstatic to never have to fuss with that damned name again.

It would be nice if the fate of TRU served as a cautionary tale for the perils of  deals only made doable by carrying immense debt, but the recent AT&T deal and the feeding frenzy surrounding Fox indicate that absolutely nothing has been learned from the Toys ‘R’ Us story—and indeed, many of the same players are involved.

Oh, well. Nothin’ to see here. Keep movin’.

More from Issue 62

View All Articles in Issue 62

Search Copper Magazine

#236 Magic Boy: The Jimi Hendrix Experience, Live and Rediscovered by Frank Doris Nov 02, 2026 #236 The Great Rhythmic Divide: Composer David Chesky Asks, Why Doesn't the Symphony Orchestra Groove? by David Chesky Nov 02, 2026 #236 More Record Reviews: Roni Eytan’s Microtonal Harmonica, Jane Ira Bloom, and a Frank Zappa Freak Out by Frank Doris Nov 02, 2026 #236 An Album of Inviting Beauty: Goodnight Moon from Acoustic Eidolon, And an Interview With the Artists Who Created it by Frank Doris Nov 02, 2026 #236 Never Ignore Your Inner Voice by B. Jan Montana Nov 02, 2026 #236 Composer Joseph Bertolozzi Uses Bridges, Structures and the World as Musical Instruments, Part One by Joe Caplan Nov 02, 2026 #236 Transmission: A Powerful Horn-Loaded Album from the Huntertones by Ray Chelstowski Nov 02, 2026 #236 Les Quatre Saisons du Québec: a New “Four Seasons” on Tour and on ATMA Classique by Robert Schryer Nov 02, 2026 #236 From The Audiophile's Guide: A Glossary of Terms for Today's Audio Systems, A – M by Paul McGowan Nov 02, 2026 #236 From The Listening Chair: An Introduction to Audiophile Tweaks by Howard Kneller Nov 02, 2026 #236 The Vinyl Beat Grew Two Inches Since October! by Rudy Radelic Nov 02, 2026 #236 How to Play in a Rock Band, Part 29: Figuring Out How to Play the Songs by Frank Doris Nov 02, 2026 #236 The Return of the Residents: Eskimo is On the Road by Wayne Robins Nov 02, 2026 #236 PS Audio in the News by PS Audio Staff Nov 02, 2026 #236 The People Who Make Audio Happen – Fun In Las Vegas at…CES 2026? by Harris Fogel Nov 02, 2026 #236 The Forms of Things Unknown by Frank Doris Nov 02, 2026 #236 Prophetic by Peter Xeni Nov 02, 2026 #236 Here's Looking at You, Kid by Rich Isaacs Nov 02, 2026 Favorites From T.H.E. Show SoCal 2026 by Cam Martin Oct 05, 2026 #235 Singer/Songwriter John David Schrader: On the Need to Create, Part Two by Joe Caplan Oct 05, 2026 #235 A Life in High-End Audio: The Roy Hall Interview, Part Two by Frank Doris Oct 05, 2026 #235 Grammy-Winning Producer, Songwriter, and Guitarist John Leventhal Goes Instrumental With National Drift by Ray Chelstowski Oct 05, 2026 #235 From Swimming Pool to New Listening Room—to Founding an Accidental Audio Company by Gilles Laferrière Oct 05, 2026 #235 The Vinyl Beat’s Size Matters Edition by Rudy Radelic Oct 05, 2026 #235 The Sublime Complexities of Nature by B. Jan Montana Oct 05, 2026 #235 How to Play In a Rock Band, 28: Growing Older and Dealing With It by Frank Doris Oct 05, 2026 #235 Young Rascals: From Bar Band to Stardom by Wayne Robins Oct 05, 2026 #235 Duncan Sheik: In Memoriam by Ray Chelstowski Oct 05, 2026 #235 From The Listening Chair: The Meze Audio 105 Silva Headphones by Howard Kneller Oct 05, 2026 #235 Checking Out Some NOLA Loudspeakers – and Some Thoughts About Audio Writing by Frank Doris Oct 05, 2026 #235 The Kanazawa Phonograph Museum: Music from a Time Capsule by Sebastian Polcyn Oct 05, 2026 #235 PS Audio in the News by PS Audio Staff Oct 05, 2026 #235 From The Audiophile’s Guide: Making the Most Critical Choice by Paul McGowan Oct 05, 2026 #235 Evolutionary Growth by Frank Doris Oct 05, 2026 #235 Speed Racer by Peter Xeni Oct 05, 2026 #235 Happy Halloween! by James Schrimpf Oct 05, 2026 #234 A Life in High-End Audio: The Roy Hall Interview, Part One by Frank Doris Sep 07, 2026 #234 Jason Greenlaw Offers His Personal Perspective on Jazz Guitar in Vantage Point by Frank Doris Sep 07, 2026 #234 Transcendent Phoenix: Lucina Yue Brings the Ancient Konghou Into Modern Times by Frank Doris Sep 07, 2026 #234 We Must All Follow Our Bliss by B. Jan Montana Sep 07, 2026 #234 How to Play in a Rock Band, 27: Leveling Up by Frank Doris Sep 07, 2026 #234 Ross Valory: Traveling Into New Musical Territory With All of the Above by Ray Chelstowski Sep 07, 2026 #234 Singer/Songwriter John David Schrader: On the Need to Create by Joe Caplan Sep 07, 2026 #234 The People Who Make Audio Happen: More From T.H.E. Show SoCal 2026 by Harris Fogel Sep 07, 2026 #234 The Vinyl Beat Digs Into the Gadget Box by Rudy Radelic Sep 07, 2026 #234 The Rolling Stones: Foreign Tongues Spoken Loud by Wayne Robins Sep 07, 2026 #234 Musical Moments by Rich Isaacs Sep 07, 2026

Toys 'R' Us Is Dead

Back in Copper #56, Industry News featured a Jeremiad of sorts, “Debt Is Death (Sometimes)”. One of the poster children for crippling debt mentioned in that piece was Toys ‘R’ Us.  While perhaps not a great concern to the average audiophile, Toys ‘R’ Us was nonetheless a major retail force in this country until the company’s overwhelming load of debt prevented it from keeping its stores up to date (if you’re thinking it sounds like Sears, good for you), and it lost market share to Amazon, Walmart, Target, and others. TRU entered Chapter 11 bankruptcy last fall, hoping that reorganization would allow the chain to survive.

It did not.

By the time you read this, the last few Toys ‘R’ Us stores that had remained open will have closed, for good.

Speculating about how the chain could’ve survived is akin to saying, “that darn Titanic would’ve been fine if it hadn’t been ripped open from stem to stern.” Perhaps Toys ‘R’ Us would’ve been okay if not for that pesky $6.6 BILLION in debt-–but that’s how it was. And as pre-existing conditions go, a debt load like that is definitely a killer.

An interesting fact about the chain’s business, and indicative of how the toy business has changed, is that TWICE (This Week In Consumer Electronics) listed TRU as #22 on the 2018 list of the Top 100 consumer electronics retailers in the US, with $441 million in electronics sales last year.

As has been the case with Circuit City, there are rumblings about someone buying the brand name and reviving it in some form. But efforts to revive Circuit City have gone absolutely nowhere, and I suspect that there are plenty of money pits out there already, without losing hundreds of millions more on Toys ‘R’ Us. And copy-editors everywhere—at least the half dozen still remaining—would be ecstatic to never have to fuss with that damned name again.

It would be nice if the fate of TRU served as a cautionary tale for the perils of  deals only made doable by carrying immense debt, but the recent AT&T deal and the feeding frenzy surrounding Fox indicate that absolutely nothing has been learned from the Toys ‘R’ Us story—and indeed, many of the same players are involved.

Oh, well. Nothin’ to see here. Keep movin’.

0 comments

Leave a comment

0 Comments

Your avatar

Loading comments...

🗑️ Delete Comment

Enter moderator password to delete this comment:

✏️ Edit Comment

Enter your email to verify ownership: