What if…

Prev Next

What if more people became aware of high-end audio and it became 'a thing" that spread like wildfire? Would it be a good thing?

Or, would it suddenly attract the attention of the 'big guys' and become yet another soulless commodity?

We've seen the trend over-and-over again. Cool artisan based industries filled with the passion and dedication of its tribe are suddenly found by the mainstream and commoditized, strangling the lifeblood of those that started it.

Of course, there's always the chance it gets better—like craft beer, but then it could go the way of organic foods as Nabisco and General Mills sink their teeth into it.

Be careful what we wish for.

Back to blog
Paul McGowan

Founder & CEO

Never miss a post


Related Posts