The impermanence of trends

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The impermanence of trends

Trends are nearly impossible to see in the moment.

When I was growing up men all wore hats and women were daring if they wore pants. That's just the way it was.


Only, normal is a trend: a temporary condition that feels relevant at the time but in hindsight is only a passing phase.

Trends are rather pervasive in high-end audio. First it was owning a console with everything built-in. Then we moved to separates. Turntables were all we knew until the CD came along. No one considered a subwoofer until it's not cool to be without.

I think it's healthy to separate trends from qualities that deserve permanence.

A love of music is timeless.

A desire to strive for better feels eternal.

It's not a trend to fall in love with a great performance in your home.

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Paul McGowan

Founder & CEO

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