The clap

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The clap

Nobody claps at a recording. We only clap when it feels live.

That’s because what moves us isn’t just the sound—it’s the presence. The sense that someone is there, playing just for us. And that’s exactly what we audiophiles are chasing: not just playback, but presence. The illusion that turns a recording into an experience.

For me, this is the heart of high-end audio. Not just detail or dynamics, but the emotional sleight of hand that makes the hair on your arms stand up. That moment when you close your eyes and the band is in the room. When the air changes, the room disappears, and you forget there are speakers in front of you at all.

Of course, we know it’s an illusion. We know the musicians aren’t actually in our homes, and yet… sometimes, it’s so convincing it doesn’t matter. That’s the moment I live for. That’s the ghost I chase.

And it’s not about perfection. Some of the most emotionally gripping moments I’ve had came from flawed recordings—ones where the truth of the performance shone through anyway. Because what we’re really after isn’t technical accuracy. It’s musical truth. The kind you feel more than you hear.

So when someone says, “I felt like I was there,” I know they’ve caught the same ghost. And when that happens, the gear fades away. Specs, price tags, even formats—they all take a back seat to the feeling.

That’s the magic of this crazy hobby. We chase the impossible and, every now and then, we catch it.

And when we do? We just might clap.

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Paul McGowan

Founder & CEO

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