Sleeping giants

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I often get frustrated with my cell phone. It drops a call, goes haywire, beeps at me in the middle of a conversation.

Oh, the indignity of it all!

It's easy to slip into a technological miracle without giving a second thought to the wonder of it.

Imagine 30 years ago if I had told you of a pocket sized device capable of calling anyone, anywhere in the world.

You'd have thought me daft.

Today our digital music libraries can extend to a million tracks through a service like Tidal. Information about artists, band members, composers, even recording engineers, cross connects into labyrinths of new-found treasures at the touch of a button.

And still we grouse when Johann Sebastian Bach is mistakenly referred to as John.

Metadata and the digital arts are like a sleeping giant. We see her slumber and ogle at her potential, but callously dismiss when she errs.

There is much work to be done with getting things right in the digital world and we can wave album covers as proof of the oaf's mistakes.

But just wait till she awakes.

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Paul McGowan

Founder & CEO

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