When someone asks me what our criteria is for releasing a new product my answer often surprises them.
"It has to be remarkable".
That's so hard to quantify, right? I wish I had an easy metric like "has to exceed X measurement to even be considered".
But, alas, we don't.
It simply has to be remarkable and something we would be proud and excited to take home with us.
That's a genuinely high bar to scale, but it makes everything we do worth doing.