In the ad copy, it suggests orchestra conductor Nelson Riddle could not tell whether it was Ella Fitzgerald singing live into a microphone or whether it had instead been recorded on tape.
I doubt many of us HiFi buffs bought into the idea we couldn't tell the difference between a tape recording and the live feed from a microphone, and yet that ad got a hall pass and smile because it made such a wonderful point.
Sound so real one couldn't tell the difference.
That claim didn't have to be 100% accurate. It only had to get across the point of the higher frequency response improvements touted by their MRX2 oxide.
What a wonderful piece of iconic history.
Is it real?
by Paul McGowan
How many can recall that most wonderful of iconic ads from Memorex?
In the ad copy, it suggests orchestra conductor Nelson Riddle could not tell whether it was Ella Fitzgerald singing live into a microphone or whether it had instead been recorded on tape.
I doubt many of us HiFi buffs bought into the idea we couldn't tell the difference between a tape recording and the live feed from a microphone, and yet that ad got a hall pass and smile because it made such a wonderful point.
Sound so real one couldn't tell the difference.
That claim didn't have to be 100% accurate. It only had to get across the point of the higher frequency response improvements touted by their MRX2 oxide.
What a wonderful piece of iconic history.
In the ad copy, it suggests orchestra conductor Nelson Riddle could not tell whether it was Ella Fitzgerald singing live into a microphone or whether it had instead been recorded on tape.
I doubt many of us HiFi buffs bought into the idea we couldn't tell the difference between a tape recording and the live feed from a microphone, and yet that ad got a hall pass and smile because it made such a wonderful point.
Sound so real one couldn't tell the difference.
That claim didn't have to be 100% accurate. It only had to get across the point of the higher frequency response improvements touted by their MRX2 oxide.
What a wonderful piece of iconic history.
Paul McGowan
Founder & CEO
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Table of Contents – Issue 213
Happy holidays from all of us at Copper! There are countless holiday and end-of-year releases, but topmost on my wish list is Talking Heads: 77 Super Deluxe Edition, which features...
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