More than 100 years ago, at London's 363 Oxford Street, a record shop opened with an interesting title. His Master's Voice. For years, that shop was an iconic staple until its closure in 2019.
Today, that shop is back thanks to a rescue by a Canadian company, Sunrise Records.
Its return focuses on merchandise, vinyl, headphones, live music, and signings in stores (maybe howling by their mascot, Nipper?).
HMV said it will bring the format, called HMV Shop, to 24 new sites and 14 existing stores by the end of the year.
The head of Sunrise Records, Chris Putman said: "The expansion of our fan-focused pop culture offer is really working for us and the reopening of our flagship represents the culmination of a good few years of hard work.
"We are also opening stores in Europe this year, so while it is the culmination of one phase of work, more excitingly we see it as the launch pad for an exciting new era for HMV."
Nipper is back!
*ht to Chris Slingo for this bit of news