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When it's cold, tiny muscles stand our body hairs on end creating a sort of blanket to trap and warm air.

We call them goosebumps.

When awe strikes, those same tiny muscles bristle in response to strong emotions—emotions sometimes invoked by music.

It doesn't happen often but when a crescendo lifts us out of our seat or a sweet interlude tears at our heartstrings, those goosebump muscles stand at attention and we know we're in the zone.

The better our systems get the more our awe meters respond.

If what you have for a music system gives you goosebumps you know you've arrived.

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Paul McGowan

Founder & CEO

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