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It's free?

— By Paul McGowan —
Several readers commented on yesterday's post about adding features to our free music management program eLyric. The question asked is "why free"? It's a good question and one that deserves an honest open answer. eLyric was designed to be the iTunes of the high-end community and our intent from the beginning has been to make it freely available to everyone. To date we've invested 27 months of programming and several hundreds of thousands of dollars - just to give it away. We have three goals in mind:
  • Getting more people involved in what we believe is the future of music and the high-end
  • Selling more of PS Audio's audio hardware
  • Marketing the PS brand to a larger group of music lovers
These goals are both self and community serving, something we have always considered a win-win situation and something we try and do whenever we can. We haven't invested much in traditional in-your-face advertising because we find giving away things of value tend to have a higher return rate than publishing ads.
Make sense?

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