Finding the golden nugget

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Finding the golden nugget

The sweet flesh of a Bing cherry exists to support that which we throw away. The pit. From the cherry's perspective, it's all about the seed. From the eater's perspective, it's all about its outer wrapping.

Focusing only on one aspect while ignoring everything else can have consequences.

In our quest for the absolute sound, that golden nugget of musical truth, we sometimes get so entrenched in what we believe to be inviolate that we miss out on possibilities.

For example, if we identify as vinyl-centric or digital-based we sacrifice potential. One brand preferred over another. One type of amplification preferred over the other.

If possible I strive to put musical truth above technology and brand identity.

It isn't always easy. At times I have to forego my perceived identity in order to try on another.

In your quest for the golden nugget—the absolute musical truth—are you open to new ideas and different means of getting where you hope to go?

It might feel safer to close ourselves into a small predefined box, but I suspect the view is better outside.

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Paul McGowan

Founder & CEO

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