Augmented vs. virtual
by Paul McGowan
What a world we live in.
I have been working with a company that provides some really cool services that will someday allow our community members to better explore our products in the comfort of their homes without ever receiving them. Those services are virtual meaning they don't really exist.
And yet.
So, I got corrected when I used the term Virtual Reality. "No, no," wrote the customer success manager, "'tis not virtual but rather it is augmented."
Still pleased with myself for having figured out that a customer success manager was the same as a customer service manager, I wrote, "So, what you're telling me is that the reality we're discussing isn't totally fake, it's just sort of fake." I could feel the smile of success on the face of that manager come right through the email exchange.
Virtually, of course.
Wowsers.
Wasn't it a 90 something-year-old Captain James T. Kirk that just flew into space?
What a world we live in.
Paul McGowan
Founder & CEO
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