Crazy, abnormal and over the top

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A visitor to our facilities the other day stared at the giant Infinity IRS monoliths in Music Room number Two in amazement. Not because they were so wonderful, but just because of their sheer size and the amount of space dedicated to them.

"Don't you think this is way over the top? Why do you need so much just to make music? Isn't this a bit crazy?"

I started thinking about that and yes it is crazy, it is over the top. It is not normal. It is quite abnormal. But it's why we love it.

We do this because we believe - at our very core - in the need to challenge the status quo, to question what many are comfortable with as "normal".

I hate boring and run from ordinary. I wonder sometimes why I do any of this, what gets me out of bed in the morning. And the answer I keep coming back to is my burning desire to create something different, to challenge what is and do it better, for less. I would probably be just as happy making high tech cars, cameras or shoes as I am with audio. I just want to be down in deep with great innovative minds working on eliminating the ordinary and surprising and delighting those that care with great products.

I am delighted that we just happen to design and build affordable high-end audio products that defy the status quo of the expensive, the cheap and the ordinary.

That it also involves music is a big plus for me as well.

The day I am required to design and support ordinary is the day I pack up my stereo system and go home.

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Paul McGowan

Founder & CEO

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