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....that anyone has yet devised a measurement system to predict whether a film will be a hit or a flop?

....that anyone can say for sure how a new car will feel when customers get behind the wheel?

....that machines can gauge how a product will sound?

We haven't any way to judge emotional responses by using machines or clever data mining. And it's not like we aren't trying.

Just ask the political pollsters scrambling to keep up with our presidential race and its unexpected twists and turns.

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Paul McGowan

Founder & CEO

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