Looking at all the elements in the ad we can understand the creator's intent: cool guy sitting on his deck, hot woman approaching, and a killer quad surround system waiting. If you do this, you'll get that. This is back at a time when both cigarettes and hifi systems were positioned as defining markers for manliness. Men (real men) smoked cigarettes and had the latest hifi systems. Do this, be perceived as that.
Today you occasionally see hifi manufacturers adding a little sex and sizzle to their ads for speakers or hifi kit, but it's rare. Fortunately, most manufacturer's ads focus on performance and or end results: how you will feel when you purchase their products.
We've come a long way.
We've come a long way
Looking at all the elements in the ad we can understand the creator's intent: cool guy sitting on his deck, hot woman approaching, and a killer quad surround system waiting. If you do this, you'll get that. This is back at a time when both cigarettes and hifi systems were positioned as defining markers for manliness. Men (real men) smoked cigarettes and had the latest hifi systems. Do this, be perceived as that.
Today you occasionally see hifi manufacturers adding a little sex and sizzle to their ads for speakers or hifi kit, but it's rare. Fortunately, most manufacturer's ads focus on performance and or end results: how you will feel when you purchase their products.
We've come a long way.
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